It can be all too easy for your company’s brand image to become stale and predictable, but while this can be problematic, there are a number of solutions to consider.
Firstly, the most important action you can take is to accept the situation. For example, when your company is facing an image crisis, the worst thing you can do is to bury your head in the sand and pretend there isn’t an issue.
Most brands need to shake up their image from time to time to prevent them from becoming boring, so you are far from alone.
Making your brand more interesting simply requires a mindset adjustment. You need to be open to change, willing to take risks, and potentially receive criticism, too. This is all part of an image shift, especially if you want your business to be seen as more interesting.
Here are three ways to make your brand more interesting:
Try experimenting with branded clothing
The first way to make your brand more compelling is to experiment with branded apparel.
While many brands do this in some regard, you could go one step further by adding your brand to a widely popular fashion item. This could be particularly beneficial because it highlights the fact that your brand is willing to do what many other companies aren’t by making your branded merchandise genuinely desirable rather than an afterthought.
For example, you could produce branded versions of a Converse shoe, which will both appeal to a wide audience and boost your brand image (as it will be associated with the iconic Converse brand). If creating high-quality branded shoes interests you, check out anthembranding.com.
Cultivate a personality
One of the most powerful branding techniques is also one of the most simple – personality. Injecting your brand with a tangible personality will make it far more powerful and stay in the minds of your target market for longer.
On the face of it, the power of personality should not come as a surprise. As a company, you are appealing to the desires and impulses of fellow human beings. We are hardwired to respond positively to a compelling personality, and corporate branding is no different.
The easiest way to cultivate a brand personality is to inject your own into the company. You may not think that your personality is particularly dramatic, but you will be amazed at how quickly people will respond once you add a personal touch to your business.
Sponsor interesting or exciting events or people
A third approach to making your brand more interesting is simply to sponsor interesting or exciting people or events.
This is an instantly effective method and requires little input other than sponsorship money. For example, you could sponsor famous sports stars, sporting events, or teams, which is a surefire way to gain fans and exposure. Similarly, you could sponsor exciting stunts or even holiday destinations, which brands have leveraged in the past to great effect.
As long as the association is positive and your sponsor partner is compelling or desirable, your brand will become more interesting as a result.