Author: April 4, 2020

When it comes to finding the best digital marketing tips, turn to your friends at NetSearch Digital to steer you in the right direction for boosting the search engine optimization or SEO of your ecommerce website. 

So, what does SEO mean and how does it help your business? SEO is designed to increase the visibility of your ecommerce site in such a manner as to place it in front of the most users. This is the basic goal of any online presence; you want to be found online by those who are seeking out your product or service. Here are some of the things you need to consider as you begin to develop an SEO strategy for your online business: 

Search Results Placement

SEO is all about placement in search engines. The “optimization” aspect is focused on ensuring that your website meets the standards of all the major search engines such as Google, Yahoo, and Bing to get your website ranked at the top of the first page of a user’s search engine results.

That placement is critical to your success. If someone types in keywords that are related to your ecommerce website, you want the results to display your website first, at the very top of that first page of search results. This is because studies have shown that search engine users seeking out anything will typically click on the first link; they see to satisfy their search. They MIGHT click a few other links below that top link, maybe even a link or two near the bottom. Maybe. 

Very few move on to the second or even third page of their search results. Internet users have busy lives and short attention spans. They want what they want now. A majority of them don’t get past the first two or three links before they find what they are seeking and complete a transaction with that business. 

Simply put, if your website isn’t positioned at that all-important top position of the first page you could be losing business to your competitor. Sending customers “across the street” so to speak can have a detrimental impact on your success. That’s why SEO is so important for your website’s visibility. 

With all this in mind, here are the steps you should take for ensuring that your website’s SEO is working as effectively as possible to increase your online presence visibility: 

Optimizing Your Website

Before you are able to get the best ranking on your search results pages, you want to be sure that your website is up to snuff. That will require you to take certain steps for optimizing the site and meeting the criteria of the search engines, which is precise in its high standards and constantly evolving. 

Page Speed Optimization

Page speed is one of the most important components that affects your site’s ranking with the search engine scoring protocols. Remember, online users are in a hurry. They don’t want to wait for your website to load. The longer it takes for your website to load, the lower your site will be ranked. 

A hundredth of a second could be the difference between your site being bumped to a second or third spot beneath your competitor’s website. 

Unique Content

Not only should your content be unique but relevant. Never repost content from another website. That doesn’t provide users with unique value. Always ensure that your content is exclusive to your website and never dated. Old content can drag down your ranking. This is about value. So be sure that your content is always providing that value to users, make sure it solves a problem, answers a question, and/or offers information that the user can’t get anywhere else. 

Be sure your content always has as much value and relevance in five or ten years from now as it does today. 

Ease of Use

When users visit your website, they want to know they are clicking on to a site that won’t be a challenge to navigate. User friendliness is something that factors strongly into your site’s ranking. That ease of use is more than just about navigating the site quickly on your computer, the site needs to be compatible with mobile devices as well. 

In fact, mobile friendliness is a major factor because so many of us rely on our phones and tablets to view today’s most popular websites. So, if you want your SEO to be as effective as it possibly can be, put some real thought and effort into ensuring that your website is compatible with the devices we use most.