Customer Relationship Management (CRM) enables a business to cut costs and increase profits. CRM systems are used to organize, automate, and track business processes like lead generation, marketing, forecasting, sales, ROI measurement, and customer service. Hence, the purpose of a CRM system is to boost integration in these areas and also measure and track the value of customer relationships with the ultimate goals of increased profitability and efficiency. It makes the customer relationship more transparent and healthy as it is the backbone of any business! In this article we’ll look into the uses and purpose of A CRM.
What role does good customer relationships play in a business?
Customer acquisition and retention is based upon the good relationships and keeping track of customers and prospects. It is considered to be at the heart of a CRM’s function. There are other key functions of CRM are as follows:
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