Tag Archive: manager

Marketing managers are responsible for a brand’s image and reputation. The pressure underneath that confident personality is a constant reminder to power through. Marketing managers handle everything from media engagement to customer traction and brand partnerships. If you’re a marketing manager or aspire to be one, here are a few tips to give you an edge.

Choose Your Hat Wisely

There will be times when you will be in two minds about whether you should meet the demands of your executive team or your customers. This calls for smart and rational thinking, and if you can balance the weights, then you’re good to go. The trick is to keep your mind open to negotiations and use effective communication to deliver to both teams. You must be able to work well with others and be at your best behavior to work your charm.

At the same time, you need to listen to people around you. Your job is to please two parties with contrasting opinions- customers and stakeholders. This means you need to carefully analyze and find insights to land on a middle ground.  

Up Your Digital Marketing Game

It’s the digital age, and if you don’t have your best resources devoted to online marketing, then you’re …